Like flyers, rack cards are designed to be placed on a counter or in a display as a simple way to share your basic information. However, rack cards hold several advantages over traditional flyers. Their smaller size and heavier paper weight make them easier for customers to keep on hand, while providing more room for information than a business card. Their size allows makes rack cards ideal for direct mail campaigns. They fit easily into a standard envelope without folding, and one-sided cards can be printed with addresses and indicia and mailed as a post card! The standard size for rack cards in 4” x 9”. We recommend printing them on thick, glossy stock for maximum durability and visual appeal.